What's it all about?
"Fool me once, shame on you. Fool me twice, shame on me."
G.W. Bush
Thoroughly researched and elegantly told, this important and compelling book reveals the fascinating unrevealed stories behind the world's most powerful social, commercial, religious and political branded organisations that have shaped modern life.
Decade by decade you'll learn about the psychological, cultural and business strategies used to make people crave goods, services and causes - even perhaps sell their very soul.
Meet the British Michael Moore
Jonathan has worked in advertising and marketing for approaching thirty years. He has written several best selling books - many are featured by key academic institutes and marketing authorities around the world.
A popular marketing and brand commentator, Jonathan is often asked by TV radio and press to offer behind-the-scenes insights on news-breaking brand stories.
Respected by some of the biggest brand names in commerce, culture, sports and politics, Jonathan is on the core Faculty of the world's largest marketing training body.
His branding website is:
